Meta has made money from businesses for a long time, mostly one way: it sells them the attention of the people in its apps.
Now it wants to sell them work as well. Agents, models, infrastructure, the same things it already runs for itself, packaged for other companies.
Fact
The facts: on 28 September 2026 Mark Zuckerberg announced Meta Enterprise Platform as the next major pillar of Meta's business, a platform for companies to use AI. Initially it will bring Meta's full technology stack, including the Muse agent, Meta Business Agent, Muse API and Muse Code, to businesses and developers. Chirantan "CJ" Desai joins as Chief Enterprise Platform Officer, reporting directly to Zuckerberg. Desai comes from MongoDB, where he was CEO and President; before that he led product and engineering at Cloudflare and spent nearly eight years at ServiceNow, including as President and COO.
The choice of person says more than the announcement. Per the announcement his career is in software for companies: databases, networks, workflows. You hire someone like that when you want big companies to buy from you, with purchase orders and contracts.
Advertising sells attention. This platform wants to sell finished work.
Prices, dates, markets - none of it is there. The text announces a direction and an appointment. I write as much as there is.
Official primary sources
Meta - Launching Meta Enterprise Platform, 28.09.2026The visual is generated code-art, no third-party images.